One of the best-kept secrets of our industry is that you don’t need to be a creative genius to come up with an effective advertising campaign. Most good ideas are creative mashups of other people’s ideas — in copy, targeting, graphics, and pretty much everything else in advertising.
Marketers, just like artists, steal get inspiration from other marketers. Spying on the work of others in the same industry helps you (A) get some ideas for what you can do and (B) understand what’s best NOT to do. And that can save you tons of time and money in testing.
In paid marketing, technology makes it especially easy. There are free PPC tools crawl the entire web 24/7 and store data about different websites and mobile apps — how they rank, which keywords they bid on, how much it all costs, and whether it at all works.
Armed with this knowledge, you can boost your ads’ performance, get optimization ideas, and stay up-to-date on the latest changes on the market. Below are 10 tools that can help.
With iSpionage, you can see how many PPC ads your competitors are running, for how long, which keywords they’re bidding on, and more. This PPC tool also shows how other advertisers group their keywords, ads, and landing pages. You can see which ads get the most traffic and how they rank on Google, Yahoo, and Bing. iSpionage claims that they can help to identify the most profitable terms with their “proprietary keywords effectiveness index.”
Check it out for yourself: They offer a free trial, no credit card required. Basic plan starts at $29 per month and goes up to $299 per month for agencies and businesses with $10,000+ in PPC budgets.