12 Most Important SEO Ranking Factors
Understanding What an SEO Agency Does
You must have come across articles describing the usefulness of SEO and its importance for every business. However you might be puzzled as to how SEO can benefit your company especially when you do not have an SEO expert in your company. SEO is a broad concept and can be complex especially for people who are new to digital marketing. In our article, we will be showing you how to get started with SEO, what an SEO agency is and how the services of an SEO agency can benefit your company.
An SEO agency is responsible for boosting the visibility of businesses on the internet through the use of search engine optimization strategies.
Search engine optimization is the process of improving the design and content of a website to make it attractive and valuable to both users and search engines. A business with a well optimized website has a high chance of ranking on the first page of a search engine like Google for relevant keywords similar to the products and services it offers.
An SEO agency is made up of SEO experts who have unique experience in ranking various kinds of websites across different search engines. SEO experts have the required skills needed to drive organic traffic to your website. SEO agencies are experts in carrying out a technical audit of websites, developing specialized SEO strategies and implementing tactics that boost rankings on search engines.
SEO is a complex marketing channel that is asymmetrical and difficult to understand for someone who has not been in the “SEO game” for several years. While you can understand how individual pieces of a car engine work and how each component impacts the entire machine, the same can’t be said for SEO marketing.
This is because Google stays tight-lipped about SEO ranking factors so most of SEO testing has to be done in a controlled environment to ensure results are accurate and relevant.
There are lots of shiny and fun parts to SEO, but if you want to get real results then you need to work with an SEO agency that has experience with a wide range of marketing strategies like:
- Technical SEO: Technical SEO is the process of using modern search engine requirements to improve a website’s ranking in organic searches. Important elements include crawling, indexing, rendering and architecture.
- On-Page SEO: The practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines is often called on-page SEO. On page refers not only to the content but also HTML source code that can be optimized, while off page refers primarily links which are external signals.
- Off-Page SEO: Off-page SEO refers to all of the activities you can do away from your website that will raise a page’s ranking with search engines. A lot of people associate off-page SEO with link building, but it goes beyond that and includes social media engagement as well.
Advantages of Hiring an SEO Agency
Search Engine Optimization or SEO is responsible for improving the user experience and rankings of your website on search engines. However, every business can’t have profound knowledge about how to make SEO work for their website. This is one of the reasons why they need to hire an SEO agency. Hiring an SEO agency to boost your website’s visibility on Google comes with numerous benefits. Listed below are four main ways an SEO agency can help grow your business online.
SEO will improve your website
Search engine optimization is now crucial for your business website. Today, every industry faces competition and SEO is necessary to help businesses reach potential leads and customers. An SEO company will help you in implementing the techniques that are crucial for enhancing your visibility in the searches and improving your chances of reaching prospective customers. It will also help you to significantly reduce the amount of cash needed for your marketing strategies.
A different set of professional eyes
Every business owner will see their company in an entirely different view than everybody else. Allowing an SEO agency to look at your business and formulate great digital marketing strategies will ensure that your business grows to another level. This is because SEO professionals will see your business from the perspective of the customer and they will ensure that your website appeals to clients and markets your products and services effectively.
Benefit from diversified skills
Digital marketing agencies work for different companies and on diversified projects. These companies have a team of SEO experts who handle different things. As a result, when you hire an SEO agency, your project will be handled by different professionals. This means that you will get the best SEO approach from different approaches and perspectives.
Saving money is one of the benefits of hiring an SEO agency that you cannot ignore. If business owners choose to develop their in-house SEO team, it would require a lot of financial investment on their part. This will include expenses for software, SEO tools and also providing salaries to the employees. Additionally, you may need to put extra effort into training and mentoring your employees to build an expert team of professionals. Whereas, hiring an SEO agency will ensure that you experience the efficient guidance and assistance of a professional team at much lesser expenses.
Services of an SEO Agency
SEO is an aspect that involves an array of strategies that are utilized to help rank your website on the top search engine results pages or SERPs. SEO agencies have in-house professionals who work together to ensure that your website has the best exposure possible. When you hire an SEO company, you can expect the following services:
1. Keyword Research
This is a core search engine optimization task that involves identifying popular terms and phrases that people enter into the search engines. This is done to figure out what to rank for. Keyword research gives you a better understanding of how high the demand for particular keywords is and how hard it will be to compete for those phrases.
This task is not just about identifying how many searches a term has, it’s ideally about exploring the different ways that individuals use language when it comes to researching a topic or an idea. Keyword research is usually the first step in developing an SEO campaign.
2. Improving Website Structure and Optimizing Code
In some cases, your site’s code and the manner in which it’s set up may already be ideal and may just require some few changes in order to make it SEO friendly. In order to outperform your competitors, the SEO agency will:
- Restructure the site’s navigation to make it easier for visitors to find what they are looking for.
- Check and clean up the code so that the site can load faster.
- Find and fix errors found by search engine crawlers
- Add or refine XML sitemap so that crawlers can run the site and individual web pages more quickly.
Knowing this in advance can help you gauge how much SEO companies know what they are talking about and their competence. The more technically equipped you are, the more effective you will be at choosing a search engine optimisation agency.
3. On-Page SEO Optimization
When it comes to SEO, content is king and in regards to maintaining your site, it is not something you can fix and forget. You need to constantly update your site by posting relevant content in order to drive traffic to your site. It is also imperative that you optimize the existing web pages. For this, a reputable SEO agency will;
- Make sure that titles and metadata include your primary keywords
- Remove or reuse duplicate content
- Add high-quality content with the right keywords in the right places
- Optimize or create new landing pages in order to attract new visitors
- Add and format images so that they can be easily searched and found by crawlers.
4. Off-Page SEO Optimization
Your offsite presence is equally imperative as your on-site presence and so, an SEO agency will work hard by:
- Using local search engine optimization to improve your online presence when searched for in your region.
- Claiming or updating your online directory listings to ascertain your business information stays up to date and relevant.
- Ensuring your offerings match the online presence. For instance, if you launch a new service, your online presence should reflect the same.
5. Link Building
This is another important SEO aspect. It’s simply the process of getting hyperlinks from other sites to your own. A hyperlink is a way for people to navigate between web pages online. Backlinking is an imperative ranking factor as search engines prefer websites that are backed authoritative sites. The more high-quality backlinks you have, the higher you are likely to rank on the search engines. However, that’s not the only benefit. Link building ideally helps build relationships with other online businesses, get referral traffic, build your brand and so much more. A reputable SEO company will work hard to ensure you get as many quality backlinks as possible.
6. Continued Analysis
Given the ever-changing landscape of digital marketing, you can already tell that SEO is not a one-time thing and it’s more than fixing your site. After all, what’s the point of making changes but have no idea why you’re doing so? An SEO agency will help you in this aspect by:
- Watching and analysing your rankings, paid and organic traffic and conversions.
- They will then use the data gained from the above process to refine your campaign and retarget.
Finding a reputable SEO partner can be tricky, especially if you’ve never worked with one before. And searching the Internet for “SEO company” will return thousands of results, both local and faraway companies. How do you know who is reputable and who should be avoided?
One of the best ways to find a reputable agency is to read client reviews and testimonials. You can also contact the company to ask questions about how they handle certain projects or situations. Sometimes this is the best way to get a feel of how working with a specific SEO agency will be. If they are open and honest when answering your questions, that’s a good sign that you will have a great working relationship.
Ocubedigital is a top search engine optimization – SEO company in Nigeria specializing in the use of proven SEO strategies to boost website visibility and rankings on search engines like Google and Bing
Ocubedigital is a top search engine optimization – SEO company in Lagos specializing in the use of proven SEO strategies to boost website visibility and rankings on search engines like Google and Bing