Running a solid and successful PPC (pay-per-click) ad campaign is a massive numbers game. In order to get your money’s worth, you need users to… Read More »6 Targeting Tactics to Make Your PPC Campaign Successful
Many of the small businesses think that it is very difficult to generate a profit when it comes to the PPC campaigns. The truth is… Read More »Why PPC(pay per click) is important for Small Business Success?
Have you been looking for a way to quickly increase brand awareness, traffic and profits for your website? Pay-per-click (PPC) search engines can give you… Read More »A Complete Guide to Pay Per Click for Small Business
When you consider the benefits, cost and customer response to inbound marketing, and compare it with traditional outbound marketing channels, it is easy to see… Read More »Why Inbound Marketing Should be the Choice for your Business
As a business grows, it transitions from reliance on outbound sales tactics to attracting clients directly through marketing and communications strategies. At Acumen, we think about… Read More »Getting people to come to you – how to win with inbound marketing for your business
Inbound digital marketing is often more effective and economical than traditional outbound marketing tactics. It aims to engage with a targeted audience of people who… Read More »Top Inbound Digital Marketing Strategies To Help Grow Your Business
What is Demand Generation? What’s the difference between Demand Gen and Inbound Marketing? TL;DR Inbound Marketing and Demand Generation are not two foreign concepts, but… Read More »From Inbound Marketing to Demand Generation
Imagine being able to position yourself so that new clients and customers sought you out and came to you. Leads flowed to you easily and… Read More »Create Demand for Your Business Using Inbound Marketing
One aspect I love about marketing is how complex the field is. There are many different marketing strategies, all useful for different situations. The inbound… Read More »Content Marketing vs Inbound Marketing: Which One is Right for Your Business?