Pay-per-click marketing is a way to utilize search engine advertising to generate clicks to your website, rather than organically earn those clicks. Paid search is one of the most effective ways to grow your business.
Pay-per-click can be a very cost-effective way to generate new leads and sales for your business. In fact, PPC marketing can work for almost every kind of business, but the difficulty is in the implementation. In order to achieve the most out of your PPC marketing campaign, you need to follow some best practices. This article here is to provide you some valuable information on several tools that would help you manage your PPC campaigns more effectively.
If your business runs in a highly competitive marketplace, such as financial or other insurance services, you may find that the average bids on keywords associated to your business are higher. To notice a positive RoAS, your cost-per-click (CPC) must be less than your average cost-per-acquisition (CPA), to acquire a new customer or lead. CPA is sometimes also known as cost-per-action or cost-per-conversion.
To start a PPC campaign a better approach is to target high commercial intent keywords that are cost effective for your budget. These keywords are termed as long-tail keywords –these keywords are those that are typically more precise, longer and more affordable.
For most of the searches conducted on the Web every day, Long-tail keywords take the majority share. In addition to keep record for a vast number of search queries, long-tail keywords are more affordable, as larger advertisers with bigger budgets usually target the highly expensive and competitive keywords which are not within the reach of smaller companies.
Structuring PPC Account:
Once you’ve chosen appropriate keywords for your PPC campaigns, it’s important to develop your account in a logical way. Make a habit to group keywords which is a paid search best practice, and it is also something that you should adopt in your account.
In several ways, semantically grouped keywords are beneficial. For one, this approach makes the creation of optimized ad text quite simpler, because the ad copy reflects targeted keywords across the ad group. This allows you to create subtle variations of ads to target similar prospective customers without the need to deviate from your core keywords.
Best Practices of PPC:
Just as there are several ways to structure an AdWords account, along with the optimal structure mentioned above, there are many aspects of paid search to consider when you set up and manage a new campaign. These PPC best practices can make a huge difference on the success of a paid search campaign, and should not be overlooked, either during the planning stage or when you actually manage the account.