Google Ads is a powerful tool for generating revenue for your business, but it’s only effective if you know how to use it. The key is knowing how to pick the keywords that are most relevant to your business. But how do you determine that?
If you’re wondering how to choose keywords for Google Ads — you’re in the right place.
Check out three hacks that will help you choose the best keywords for your PPC campaigns and increase your leads or customers. Eliminate your Google advertising frustrations by learning how to choose keywords for Google Ads effectively!
#1 – Use Google Trends
Google Trends is a free, online tool that provides real-time information about what keywords audiences are searching for on Google and YouTube. This up-to-date keyword data provides marketers with invaluable insight into what keywords are trending, the long-term popularity of a keyword, related queries, and other keyword research information. However, it’s easy to be overwhelmed by the amount of information available to you through Google Trends. Knowing the best practices for this helpful tool can help you make the most use of it.
When using Google Trends, choose keywords that are relevant to your product, service, or niche, then take a look to see how they’re trending with your target audience. You may find that similar phrases are actually more popular with your intended audiences and are both ranking better and have more search volume.
Google Trends can also help you choose the right time at which to target certain keywords. With the information available through the tool, you can identify trends throughout the calendar year to avoid bidding on keywords that no one is really searching for. Many professional PPC experts abide by some PPC best practices and use helpful tools to quickly identify the most promising keywords for their campaigns.
#2 – Know Who Your Customer Is
In order to select the right keywords for your PPC campaign, you first need to know who your customer is, what they’re looking for, and how you can best reach them. Crucially, you’ll also want to know how they communicate during the buyer’s journey. That is, what language are your customers using when they interact with your business? From the pre-sale to after the transaction, what are they asking you?
Their choice of words are indicators of the words they will use when performing a Google search that may or may not be identified in the Google Keywords Planner. In order to understand their thoughts and emotions at each stage of the buyer’s journey, it helps to put yourself in their shoes. What pain points are they experiencing at each stage? What questions are they asking before they know they have a problem, when they finally realize what it is, and when they’re evaluating potential solutions?
#3 – Don’t Forget Keyword Modifiers
A keyword modifier is simply another word or set of words that you can add to a short-tail keyword. The result is a long-tail keyword with lower traffic and overall competition than the original short-tail keyword but greater specificity to your target audience. These keywords are easier to rank for and can position your business at the specific points where a prospect moves from one stage to another across the buyer’s journey.
Geography-based keyword modifiers are excellent for creating keywords specific to a local market. Intent modifiers, such as ”low cost [keyword]” or “emergency [keyword],” can help you target leads when they’re at a specific point in the buyer’s journey. Likewise, adjectives describing the specific features of your products or services can help you narrow your focus on the specific customers who are looking for what your business has to offer.
There are hundreds upon thousands of modifiers that you can use to create keywords, but it can be hard to find the right ones for your company. That’s why it pays to work with an experienced PPC agency that can make your advertising dollars count.