How to Craft a Small Business Content Marketing Strategy in 8 Simple Steps
Understanding What a Digital Marketing Agency Does
The business world has changed significantly over the past decade. One of the biggest changes has been a shift in the way both large and small businesses market and promote their products and services. One of the primary reasons for this shift is the popularity and use of the Internet. The internet has made it possible for businesses to target, reach out to, and build relationships with customers online, across multiple channels. Today, 81 percent of customers conduct research using the internet before making a purchase decision, which means it’s imperative to develop a robust online presence that engages and nurtures customers online throughout their customer journey.
In order to build a robust online presence, you need the help of a digital marketing agency. A digital marketing agency can help you develop strategies and set up campaigns that will increase your visibility online and help you drive more sales. Digital marketing agencies provide business owners with a variety of digital solutions that help in promoting their products and services online and help them meet marketing goals and ultimately grow their business.
Digital marketing agencies are specialists in utilizing the best tools and strategies that help businesses stand out from their competitors. As a result, many companies trust digital marketing agencies to manage their marketing campaigns and increase their visibility on the internet.
Here is an overview of what a digital marketing agency can do for your company:
- Identify, create, and implement valuable marketing strategies: Digital marketing agencies work with clients to create and implement custom marketing strategies that best suit their business and provide the best return on investment (ROI).
- Track campaign progress and provide comprehensive reports: Digital marketing agencies will track the progress and success of your marketing campaigns and provide you with comprehensive custom reports, so you always stay in the loop.
- Evaluate results: Digital marketing agencies will also evaluate the results of marketing strategies and campaigns to identify which strategies are driving the most revenue for your business.
- Generate leads and sales: Overall, the main goal of digital marketing agencies is to generate web traffic and leads and increase sales for your business through their innovative marketing strategies.
Digital marketing agencies often serve as an extended arm of your marketing team. They can manage social media accounts, track the performance of marketing campaigns and develop effective marketing strategies that generate leads and sales.
Services of a Digital Marketing Agency
A digital marketing agency employs a wide variety of tactics, strategies, and online tools to help a business attain its marketing and sales goals. The services a digital marketing agency offers help to position a business online where customers can find them and eventually generate sales. These services include;
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing
- Content Marketing
- Website Development
1. Search Engine Optimization
SEO is always at the top of any digital marketing agency services list. That’s because it affects all your online marketing strategies. SEO is vital to ensure your website shows up in online searches. Without effective SEO, prospective customers may never get to see any of your digital marketing efforts.
That’s because search engines have the power to choose which websites appear when people conduct online searches. They decide this based on complex algorithms that weigh up numerous criteria to determine if your website is what the searcher is looking for.
In simple terms, SEO means optimizing all your online content so that’s it’s easily discoverable by these search engines. For example, if you’re selling shoes, you want search engines to present your website first when people type ‘’shoes’’ into their search bar. That’s why it’s important to use the services of a digital marketing agency to help you stand out amongst the competition.
The SEO experts at a digital marketing agency have the needed skills and tools that will put your website in front of the right customers. They know how to optimize all your content with related keywords, backlinks, internal links, and local optimization tactics.
The most popular SEO services offered by digital marketing agencies include:
On-Page SEO: On-page SEO services include techniques to make your content friendlier to search engines and users. The focus is on everything that is visible to the user like written and visual content.
Technical SEO: Technical SEO services deal with factors that are technical in nature like page speed, canonical URLs, SSL, schemas, and other elements that help search engines understand the content of a website better.
Off-Page SEO: Off-page SEO services or link building services as they are widely known, deal with factors outside the boundaries of a website that can influence the ranking position of a website in the SERPS.
Local SEO: This type of service is most suited to local businesses. It deals with optimizing your website to appear in relevant local search results.
eCommerce SEO: A very prevalent arena nowadays, thanks to the boom in online shopping. It is the process of ensuring that your online shop is properly optimized for keywords with a buying intent.
Keyword Research: Some agencies offer keyword research as a stand-alone service. This is particularly useful for clients that don’t want the full package but need help with finding the right keywords to use in their content.
The seo services provided by a digital marketing agency can fine-tune every aspect of your website to win favor with the search engines.
2. Search Engine Marketing
While SEM and SEO both rely on keywords that’s where the similarity ends. SEM strategies involve paying a search engine to place your website in front of customers. It’s also known as pay-per-click advertising.
With SEM, you choose keywords associated with your products and services and them craft advertisements around them. These are the familiar type of advertisements you’ll see when you conduct a search query online.
To get your ads placed in these prime spots you need to bid on your chosen keywords. Every time someone enters a search query the search engine decides which ads to show them. They do this by means of a complex formula related to how much you bid for a keyword and the quality score of your ad.
With Google Ads, you pay for your bid each time Google displays your ad. In pay per click advertising, you only pay when someone clicks on your ad.
You can set a maximum amount per campaign or per keyword. It’s easy to see that you’ll need expert help figuring out how to choose keywords, how to create quality ads, and how much to bid. Getting on board with a digital marketing agency is the best way to ensure success with SEM.
A well-planned SEM campaign can bring huge rewards in a matter of days.
3. Social Media Marketing
Social media platforms provide one of the most important sources for both organic traffic as well as paid-advertising results. It’s one of the most recent, and rapidly exploding forms of digital marketing.
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your chosen social media platforms, engaging with followers, analyzing results, and running social media advertisements.
To succeed at social media you need a thorough knowledge of each platform you’re using. Different social media networks appeal to different audiences, so you can reach out to the exact clientele to suit your business aims. Social media provides readymade communities and an active audience base which makes targeting and advertising very effective.
When it comes to social media marketing, Social media ads help businesses get in front of 3.5 billion people worldwide, and about 20% of marketers claim that social media has the highest ROI for their website.
A digital marketing agency can help you create suitable content that appeals to the demographic you want to target. They will also help you set up Facebook or twitter ads and develop targeting strategies that will help present your company to a specific audience.
They’ll also do an in-depth analysis of your current social media standing, develop compelling social media campaigns to attract sales, and monitor comments on social media about your business.
4. Content Marketing
Content marketing is the process of consistently publishing relevant content in order to reach, engage, and convert new customers. Content marketing provides an opportunity to reach and convert new customers, drives measurable results and build relationships that enhances brand trust.
Typically, the goal of content marketing is to use the creation and promotion of content to drive organic website traffic, increase qualified lead generation, and ultimately drive the sales.
Creating content can take time and acquiring all the necessary software to track a content strategy can get expensive. By working with a digital marketing agency, you can easily outsource your content marketing needs which will help you increase brand awareness and generate leads.
5. Website Development
Any business today, offline or online, requires a digital presence. The website of your business becomes the first touch-point for any consumer. Visitors judge a company by its website layouts, content, design, performance, and organic ranking. Thus, it becomes very important that your website is developed professionally and aesthetically to get the maximum traffic.
Web development encompasses a multitude of variables including layout, content, graphics, search engine optimization and conversion rate optimization. It is both a technical as well as consumer-centric job to develop a website that fulfills your business objectives.
Having a website is the first step in developing an online presence for your business as it allows you to market your business online. A website is also important because it helps to establish credibility as a business. A digital marketing agency can help you develop a website that is credible, and can attracts customers to your business.
Working With a Digital Marketing Agency
In general, a digital marketing agency is used over an extended period to accomplish the marketing goals and objectives of a business. There may be one-time items like the development of a new website, but there will be other ongoing marketing work. The agency will use multiple digital channels to promote your business products and services. The digital channels used will vary depending on the particular marketing strategies, budget, industry and timeframe approved for the marketing efforts.
All the tasks related to implementing and maintaining your marketing efforts are handled by a digital marketing agency. Generally, a key member of a digital marketing agency will be assigned to you as your liaison. Your liaison will provide regular updates on the progress of the agency’s marketing efforts through meetings, reports, and email status updates.
A digital marketing agency is a resource that provides a wide variety of marketing services under one umbrella that a business typically does not have in-house expertise in. The agency has numerous client goals, but the ultimate goal is to help you increase your product and service sales.
An effective digital marketing strategy can attract leads and generate customers for your business, but doing it on your own can be tedious, time-consuming, and expensive. For this reason, many businesses work with professional digital marketing agencies. If you need help with improving your marketing efforts, you can contact us today for a free 30-minute strategy session to discover strategies to implement.
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