Social media strategies for acquiring customers

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If your small business doesn’t have a social media presence, you may be missing out on significant benefits for your brand. Through social media, you can gain new customers and engage more insightfully with recurring ones. Social media can be a highly cost-effective and personalized way of reaching your customers while providing valuable insights into your brand.


“Social media provides targeting capability, as well as reach and scale, at a lower cost than almost all other marketing channels,” said Abdul Muhammad, chief digital officer and partner at RBB Communications. “People are on social media all day, every day. Brands must go where the people are.”


We’ll explore social media’s most effective business uses, best practices for an effective social media marketing strategy, how to measure social media ROI and how to select the best social platform for your brand.


How to use social media for business

These are some of the aspects of business that can benefit from a social media presence:



Customer service


Recruiting and hiring

Crisis management

1. Use social media for marketing.

When you incorporate an effective social media presence into your small business marketing plan, you can reach customers and prospects where they are. Here are some tips and best practices for creating a successful presence on social media to market your brand:


Craft a social media marketing strategy. The best way to ensure success on social media is to go in with a plan. This means devising a social media marketing strategy that includes each platform you plan to use.

Post consistently. Your followers value a steady presence, so follow a consistent posting schedule. While being consistent, avoid posting too much, which can be off-putting for your followers.

Develop a clear voice. Create a consistent voice and tone in your social media presence – one that resonates with your audience and influences how they see your brand. Listen to your audience and find ways to relate to them without looking like you’re trying too hard. Most importantly, don’t be afraid to show a little personality. This helps present your business as adaptive, friendly and relevant.

Have fun with social media. Provide fun ways to generate more leads and engage with your customers, like running social media contests, linking to your website or special offers in your profile bio, and hosting live videos with exciting updates or news.

Know your audience. Use your analytics tools to see demographic information, customer behavior and social media trends to inform your content. Knowing what your audience wants to see from you and responding accordingly can go a long way toward boosting your engagement rates.