The Complete Guide to Google Ads Conversion Tracking

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So you’ve got your Google Ads campaign up and running, and your ads and keywords are starting to generate an impressive number of clicks. Great! But unless you’ve got conversion tracking installed, you won’t be able to see how many of those clicks are actually resulting in sales.

 

Conversion tracking is a powerful tool in Google Ads that lets you identify how well your ad campaign is generating leads, sales, downloads, email sign-ups, and other key actions for your business. The data recorded by conversion tracking allows you to identify which areas of your campaign are working and not working, so you can optimize your bids, ad text, and keywords accordingly.

 

Depending on your business, a conversion could be counted when a customer makes a purchase through your website, signs up for a newsletter, fills out an online survey or contact form, downloads an app or whitepaper, calls a phone number from a mobile phone, and so on. After you’ve identified what customer actions you want to track as conversions, it takes just a few simple and free steps to get conversion tracking up and running for your campaign.

 

Google Ads Conversion Tracking: The Basic Setup

Setting up conversion tracking involves generating a bit of HTML code in Google Ads that you paste into the webpage on your site that customers visit immediately after completing the conversion (such as an “Order Confirmation” or “Thanks for Your Email” page).

 

To get started, click on the Tools and Analysis tab in Google Ads, and select Conversions from the drop-down menu, which brings up the All conversions page. Click on the Conversions tab, then click the +Conversion button to create your first conversion.

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