Tips for finding an SEO company that meets your organization’s needs

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Hiring a search engine optimization company looks simple, but it’s a critical task that can make or break your business. Finding the right SEO services provider for your organization can help establish your business as a brand and generate revenue. Hiring the wrong SEO company can destroy everything.

 

While all SEO companies likely claim they are the best and they will rank you higher on Google, that isn’t always the case.

 

As the founder of a digital marketing company that provides SEO services, I’ve learned firsthand that to ensure you see results from the SEO provider you hire, you must choose the right SEO company. But before that, you must be familiar with mistakes to avoid during your search:

 

Mistakes To Avoid When Hiring An SEO Company

 

A few mistakes to keep in mind when searching for an SEO agency include:

 

• Assuming a top Google ranking means a company is the best: This is one of the major mistakes that I’ve observed business owners make. They search on Google for “SEO + (their geographic location)” and hire an SEO company because the company ranks on top for SEO services in their region. Business owners often think that the company ranks on top because it knows SEO very well. But this is not always true. A company could rank high on Google for a number of reasons, such as spamming. I’ve seen a number of SEO companies improve their ranking by using black-hat spamming techniques.

 

• Committing to fixed packages: SEO requires a custom approach to every website because every business or website has different issues and requirements. That’s why fixed-cost SEO packages aren’t always the right fit for all businesses. If you are talking to such an SEO company, you might need to look elsewhere, because you might not get exactly what you need. Ensure the company you’re considering hiring understands your business, creates a strategy and charges accordingly.

 

• Believing misleading ‘credentials’: Step back if an SEO agency says it is a Google SEO partner or has “connections” in Google. In my experience, there are no Google SEO partners, specifically, (but there are Google Ads partners). It’s important to avoid this trap.

 

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