Ways to generate leads with digital marketing

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The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation machine.


How to Generate Leads With Your Digital Marketing

Use Content Marketing to Establish Thought Leadership

Leverage Paid Social

Optimize Your Site for Local SEO

Segment Email Marketing

Lead generation is broken down into sets of marketing activities that correspond with stages of the buyers journey, starting with generating traffic, then converting visitors into leads, and eventually converting those leads into customers. In fact, according to the 2018 State of Inbound report, a marketer’s number one priority is converting leads to customers.


Graph of company’s top marketing priorities


Yet, lead generation remains a real challenge for most, even with the plethora of lead generation software available. As data indicates, 88 percent of consumers research their buys online before making a purchase. As marketers, we need to build a digital marketing strategy that provides value to the buyer through that research process, generating not just traffic but qualified leads.


Below we offer four tips that will help you build a well-oiled digital marketing, lead generation machine.


Need more leads? Download The Busy Marketer’s Guide to Generating More Leads Online

Use Content Marketing to Establish Thought Leadership

If you haven’t started producing content already, this should be one of the first steps in your lead generation strategy. According to a survey by Demand Gen Report, 96 percent of B2B buyers want content with more input from industry thought leaders and 47 percent of buyers viewed three to five pieces of content before engaging with a sales rep.


Garner leads by becoming a subject matter expert on topics or pain points that your product or service solves. Regularly post blogs, news, and tips regarding your industry. Also, produce extensive guides that visitors can download on your website. This allows you to collect data from people that download your guides so you can enroll them into lead nurture programs and keep them engaged by sharing more about your product or service. You may even turn them into customers.