What Exactly Does a Digital Marketing Manager Do?

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Digital marketing is more in demand than ever and companies are looking for knowledgeable professionals who can manage their online advertising and outreach.

Who exactly is a digital marketing manager and what does a digital marketing manager do?

A digital marketing manager is a specialist or an expert in a company who is responsible for developing, implementing and managing digital marketing campaigns. These types of digital advertising campaigns promote an organization and its products and/or services. An online marketing professional plays an important role in building and maintaining market awareness in the digital space. In addition, he is responsible for driving traffic to the company’s website and generating leads and customers.

The Digital Marketing Manager is specifically responsible for:

Digital Campaign Planning:
Let’s say you run a business and want to promote your new line of sunglasses online. While a content creator’s job is to create written and visual content to drive a campaign, a digital marketing expert’s job is to create a plan that outlines what content the team will create and how it will be delivered to win you over. clients.

Planning is not so easy. And in many ways, a digital advertising manager must be as creative in their approach as the members of their content creation team. An online advertising campaign manager needs to put themselves in the shoes of their online audience and think about what kind of advertising they want. The space for potential ideas is vast, so the marketer has to narrow down their options and ultimately take a step, pick one, and move on.

Monitor content creation:
All online marketing campaigns require some form of content creation to get started. It can be as simple as designing a banner for a PPC marketing campaign, or as complex as native advertising, creating e-books like white papers, or creating a video series. Many digital marketing campaigns also target social media specifically with “snackable” content, providing their audience with a steady stream of business ads.
Digital marketing specialists are sometimes directly involved in content creation themselves. But their task is more often to step back and find out what interior customers want.

Monitoring of marketing campaigns on social networks
While there is some overlap between content marketing and social media marketing campaigns, this campaign requires new approaches. Online marketing professionals need to understand the unique characteristics of the social media marketing landscape and help their teams navigate it successfully.

Follower Management: An internet marketer’s job is to understand and manage social media followers to maximize engagement, influence and revenue. As we mentioned earlier, the job of a digital marketing strategist is to put yourself in the shoes of your audience and understand the kind of content they want. This search for understanding can include team members researching the company’s audience, the types of content they want to consume, and the information they want from the company.

Business Reputation Management: Social media is a great tool for companies to get their message out to their customer base, but it’s also about engagement. Anyone can post a bad experience with your business. Therefore, social media ads need to be more responsive and informed to reflect customer sentiment. You don’t want your business to be on the list of companies that made online marketing mistakes.

Train team members on social media advertising tools: Facebook, Twitter and other social media companies provide clients with useful software to help them personalize their campaigns and increase the value of their ad spend. But even though these packages are easy to use, they can be difficult to master. Therefore, online marketing professionals must be able to train team members to use these devices to maximize social media ROI.

Email and Mobile Marketing Tracking:
Email marketing is still one of the most popular forms of digital marketing, even though it’s almost a quarter of a century old. The role of digital email marketers is the same in other areas: managing the strategy and running email marketing campaigns.

Online advertising managers typically don’t create the email marketing content themselves, but again, they often place emphasis on campaign tone, strategy, and mechanics, such as: B. monthly email communication volume.

How to become a digital marketing manager

Most companies don’t look for people with formal training in digital marketing campaign management because that kind of training is hard to come by. Their biggest challenge is the candidate’s ability to apply digital marketing theories and print real business results.

People become digital advertising managers in different ways. But if you want to maximize your job prospects, you need to learn some basic skills and keep up with the latest online marketing trends.

The first area you want to look into is SEO. There are many tutorials and tutorials on the internet to become an SEO expert and sell your skills. But here too, it is not just about learning theory, but about putting what you have learned into practice.

You also need to be social media savvy and know how to manipulate the platforms to drive business results. Playing around with application tools will help you better understand how they work and impress your interviewers.

The Digital Marketing Manager position is not entry level. Most people who become online marketing managers are already working in a digital marketing team, creating content or doing some heavy lifting in PPC. If you are in this position, take the time to observe what your manager is doing and try to see business operations from their perspective. If you were the leader of your company’s digital marketing efforts, what strategies would you put in place?

Finally, you need to have a good understanding of Google Analytics and other SEO research tools like SEMrush to measure the effectiveness of your campaigns. Using this tool will give you low-level and high-level insight into your marketing activities.

However, mastering the basics of digital marketing is only a small part of the story. The most effective digital marketing specialists are not only those who know the process in detail, but can also communicate effectively with team members and help them achieve success.